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x-planner.
Project focus
Branding & Ui/UX design
Case Study
/Overview
holiday planner app — A planning experience designed around clarity and flow.
Ux strategy
Content Creation
DESIGN + ART DIRECTION
Branding
Approach.
Our approach was to design a system that supports the full rhythm of travel planning, rather than treating it as a series of disconnected tasks. By grounding the experience in clarity and flow, we focused on creating a single interface that adapts to different planning mindsets — exploration, organisation, and decision-making — without adding friction. The result is an experience that feels both considered and flexible, guiding users naturally from inspiration to action while respecting the personal and emotional nature of planning a holiday.
Challange.
Travel planning is often fragmented across multiple tools, platforms, and moments of intent, making it difficult for users to move seamlessly from inspiration to action. For the holiday planner app, the challenge was to bring this complexity into a single, cohesive experience without sacrificing clarity or flexibility. It required designing a system that could accommodate discovery, organisation, and decision-making in equal measure — creating a planning experience that feels intuitive and considered, while supporting the emotional and practical realities of how people actually plan trips.
Page
Structure.
The planning flow was structured around the information users need most when organising and sharing a trip: city and dates, accommodation details, stay duration, mapped location, room information, and transport to and from the destination. This structure was tested across multiple users and consistently proved to be the most effective way to reduce friction, improve clarity, and help people confidently track and communicate their bookings.
Behind the scenes thinking
This project began with a simple sketch inside my calendar app. I was laying out flight dates, times, and destinations in an attempt to visually organise a multi-city trip booked across Expedia, where information felt fragmented and difficult to grasp at a glance. That initial exercise revealed a clear need for visual structure, which led to the creation of two core homepage features: a horizontal timeline and a vertical list view. Together, these views help users form a clear mental model of their trip, making multiple destinations and movements easier to understand. From this foundation, the system expanded naturally to inform the rest of the product experience.
